Press release

Hapimag draws half-year balance: Swiss resorts and the Alpine region record an overall increase in guests

Steinhausen, 23 July 2019

  • The Hapimag Group reports a positive operating result of EUR 3.7 million
  • Slight increase in the number of guests (0.2 %) and sales (0.2 %) in the resorts 
  • The Swiss resorts record a significant increase in guests of 13.3 %, with the resort Flims reporting the highest  increase in guests at 19.2 %
  • Guest satisfaction remains consistently high at 84.5 % (previous year: 84.3 %) 
  • Investments made in WiFi, kitchen facilities, charging stations for electric cars and more family-friendly offers
  • Bookings already higher for the second half of 2019 and the 2019/2020 winter season, demand is particularly strong for Alpine destinations

Positive operating result
At EUR 3.7 million, the operating result of the Hapimag Group, headquartered in Steinhausen (in the canton of Zug), in the first six months of the year is positive, but lower year-on-year (previous year: EUR 8.3 million). This is due to the additional discounts for Hapimag shareholders and members planned in the previous year already (discount on annual charges for shares, higher loyalty premiums, waiving of service fees). Over the year as a whole, these measures will result in EUR 5.2 million lower income. Moreover, Hapimag invested EUR 10.1 million in renovating and expanding resorts. 

More guests and higher sales, especially in Swiss resorts 
In total, 198 137 guests visited the approximately 60 Hapimag resorts in the first six months of the year, which represents an increase of 0.2 % over the previous year. Sales at the resorts also rose slightly by 0.2 % to EUR 43.3 million. Guests spent more money on gastronomy and other services (+5 %). 

The number of guests in Swiss resorts grew by a total of 13.3 % to 18 903, with the resort Flims recording the biggest increase in guest numbers at 19.2 %. Sales at the Swiss resorts were 13.2 % higher overall.

Market trends in Turkey and Mallorca confirmed 
After years of travellers increasingly preferring the western part of the Mediterranean, the Mediterranean region is seeing a more balanced pattern of tourism again. Turkey, in particular, has become much more popular again. The Hapimag Resort Bodrum on the Turkish Aegean recorded a noticeable year-on-year increase in guests (54.3 %), sales (65.5 %) and occupancy (60.3 %).

The Hapimag Resort Paguera on the island of Majorca saw occupancy drop by 11.5 % to 70.6 %, which confirms the current trend in the European travel industry. “While Turkey is booming, we can confirm the trend seen in Majorca and other European destinations. Our resorts are not as heavily affected as our competitors since our guests tend to also be co-owners of Hapimag. Many guests are regulars and bring their friends and families with them every year,” explains Manuel Carrasco, Chief Hospitality Officer.

The highest occupancy between January and June 2019 was recorded in the resorts Marbella on the Costa del Sol (90.6 %), Berlin Gendarmenmarkt (90.3 %), Amsterdam (88.9 %) and Zell am See in Austria (87.8 %). Overall, occupancy across the Hapimag resorts fell to 65.3 % (previous year: 71.8 %). This can be attributed to the additional capacities created by the opening of the resort Cavallino-Treporti on Italy’s Adriatic coast in 2018, the general trend towards ever shorter stays and the increasing number of last-minute bookings in the summer season.

Customer requirements at the heart of all investments
Guest satisfaction remained consistently high at 84.5 % (previous year: 84.3 %). At the start of the year, 20 Hapimag resorts received a HolidayCheck Award. The increase in guest satisfaction is due to continuous improvements in Hapimag’s proprietary services and offers, especially in the areas of wellness and sports. Moreover, Hapimag continues to invest in increasing the comfort the resorts offer as well as expanding their family-friendly offers (swimming lessons for children, buggies, children’s tableware, high chairs).

Manuel Carrasco: “Our investment and improvement decisions are guided by our guests’ wishes and needs. That’s why we invest not only in improving the quality of our services, but also in WiFi, kitchen facilities and charging stations for electric cars.”

Outlook for the second half of 2019 and the 2019/2020 winter season
Despite a challenging year in the tourism industry, Alpine destinations, especially in Switzerland, are becoming increasingly popular, and this trend has been confirmed. In the Alpine resorts, bookings of overnight stays for the second half of the year are up 3.4 % year-on-year.

Given the current booking situation, we also expect to see more overnight stays during the 2019/2020 winter season than in the previous year. The number of bookings in the Alpine resorts (Andeer, Flims, Interlaken, Bad Gastein, Saalbach, Sonnleitn, St. Michael, Zell am See) for January to March 2020 amounts to around 23 600 overnight stays (+3.4 % year-on-year). Across all Hapimag resorts, 80 400 overnight stays between January and March 2020 have already been booked (+2.9 % year-on-year).

You will find pictures here:

For more information, please contact:
Baha Jamous
Chief Marketing Officer & Mediensprecher
+41 (41) 767 82 02
[email protected]

About Hapimag
Hapimag offers holidays to some 125,000 shareholders and members at around 60 destinations in 16 countries. Ever since Hapimag was established in 1963, its business model has been based on one simple idea: investing jointly for individual and sustainable use. Membership is a financially attractive and ecologically sound alternative to owning your own holiday apartment.