Our Strategy

Our strategy sets out how we intend to achieve our long-term goals in a changing environment. At the forefront is satisfying the interests of shareholders and members, optimising the business model and attracting new customers.

Our New Strategy

It has been developed together with our shareholders, shareholders' associations, guests, employees, the Management Team and the Board of Directors - I am very delighted about this.


Hassan Kadbi, Chief Executive Officer
Our Vision & Mission

It’s our belief that holidays make people happy, and a world with more happy people is a better world. We’re convinced of that. Our vision is therefore “More Happy People For a Better World”.

Our mission and thus our hope is to create an authentic holiday experience that exceeds the expectations of our guests and makes them happy.

Our Goals

Optimise the Business Model

The share forms the basis of our business model. Our product will need to be even more customer-friendly and flexible in future and meet the challenges of our times. By breaking down entry barriers, we hope to reach new customers and make it easier for them to join in. 

Improve & Enhance the Holiday Experience

A holiday with Hapimag should continue to inspire. For this reason, we are devoting ourselves to meeting the needs of our shareholders and members as well as those of the next generation.

Promote Sustainability & Innovation

With the help of the right cooperation partners, we want to create added value for our community that goes beyond the Hapimag holiday experience, while also contributing to a sustainable future.

Our Priorities

Share Product

Make the share product simple, flexible and transparent.

New Customers

Reach new customers and reduce their barriers to entry

Points Usage

Increase points usage and ensure an optimal occupancy at the resorts.

Holiday Experience

Create an inspiring, high-quality holiday experience.

Sustainability & Innovation

Create a sustainable and innovative customer experience.

Share Product

We are creating a simple, flexible and transparent share product. It is our belief that we can better satisfy our shareholders, members and the next generation with a product in keeping with the times; this should also make it easier for Hapimag to win over new shareholders.

More specifically, this means, for example, making the general terms and conditions more customer-friendly, offering more advantages for shareholders and bringing together potential buyers and sellers of shares with the Hapimag Marketplace. 

New Customers

We are developing a share product with the lowest possible barriers for entry to more easily bring new shareholders over to Hapimag. Today, people have less of an appetite for long-term commitment and want to test an offer before reaching a decision on it.

More specifically, this means, for example, optimising marketing channels, strengthening referral marketing and giving new customers the opportunity to realise the value of a Hapimag experience before becoming a shareholder. 

Points Usage

We are increasing points usage and improving the occupancy rates of our resorts by promoting flexible use of residence points among shareholders and members. As a result, fewer points are expiring. 

More specifically, this means, for example, making it easier to trade points using the Points Platform, increasing the purchase rate per share and simplifying the points system.

Holiday Experience

Our aim is to inspire our current and future guests with a high-quality holiday experience. In doing so, we are deliberately addressing their needs and increasingly involving them in the decision-making process.

More specifically, this means, for example, improving the holiday experience at the resorts as well as our digital channels, and establishing and increasing cooperation with other holiday resorts. 

Sustainability & Innovation

We are making Hapimag more attractive to shareholders, members and the next generation, while also creating added value that extends beyond the standard Hapimag holiday. This also entails being aware of our responsibility for a better world and solidifying sustainability within our strategy. 

More specifically, this means, for example, supporting cooperation with innovative start-ups and taking various measures to promote sustainability at Hapimag. 

Our Progress