Our New Strategy
"It has been developed together with our shareholders, shareholders' associations, guests, employees, the Management Team and the Board of Directors - I am very delighted about this."
Hassan Kadbi, Chief Executive Officer
It’s our belief that holidays make people happy, and a world with more happy people is a better world. We’re convinced of that. Our vision is therefore “More Happy People For a Better World”.
Our mission and thus our hope is to create an authentic holiday experience that exceeds the expectations of our guests and makes them happy.
We are creating a simple, flexible and transparent share product. It is our belief that we can better satisfy our shareholders, members and the next generation with a product in keeping with the times; this should also make it easier for Hapimag to win over new shareholders.
More specifically, this means, for example, making the general terms and conditions more customer-friendly, offering more advantages for shareholders and bringing together potential buyers and sellers of shares with a share contact platform.
We are developing a share product with the lowest possible barriers for entry to more easily bring new shareholders over to Hapimag. Today, people have less of an appetite for long-term commitment and want to test an offer before reaching a decision on it.
More specifically, this means, for example, optimising marketing channels, strengthening referral marketing and giving new customers the opportunity to realise the value of a Hapimag experience before becoming a shareholder.
We are increasing points usage and improving the occupancy rates of our resorts by promoting flexible use of residence points among shareholders and members. As a result, fewer points are expiring.
More specifically, this means, for example, making it easier to trade points using the Points Platform, increasing the purchase rate per share and simplifying the points system.
Our aim is to inspire our current and future guests with a high-quality holiday experience. In doing so, we are deliberately addressing their needs and increasingly involving them in the decision-making process.
More specifically, this means, for example, improving the holiday experience at the resorts as well as our digital channels, and establishing and increasing cooperation with other holiday resorts.
We are making Hapimag more attractive to shareholders, members and the next generation, while also creating added value that extends beyond the standard Hapimag holiday. This also entails being aware of our responsibility for a better world and solidifying sustainability within our strategy.
More specifically, this means, for example, supporting cooperation with innovative start-ups and taking various measures to promote sustainability at Hapimag.
- Share Product
- New Customers
- Points Usage
- Holiday Experience
Resort experience (developments 2019)
Provision of free, attractive and convenient family accessoires
Improvement of highspeed-Wifi in 40 resorts
Installation of e-charging stations in 15 resorts
Installation of 377 dishwashers in 8 resorts
...and more to come
Digital experience (developments 2019)
- Sustainability & Innovation
Create a sustainable and innovative customer experience
Opening of Coworking Space as Hapimag’s own innovation hub
Customized holiday planning in Berlin with the support of TheTripBoutique
Food waste reduction with the support of Prognolite
...and more to come